Privacy Policy

This Privacy Policy explains how ONYX Franchising LLC collects, uses, shares and protects personal information. It applies to onyxpilates.com, our booking and checkout pages, our apps, our text and email programs, and every ONYX Pilates studio.

By using our website or services, you acknowledge that you have read this Privacy Policy.

Who We Are

ONYX Franchising LLC ("ONYX," "we," "us," or "our") is the franchisor of the ONYX Pilates system and owns the personal information described in this policy. ONYX Franchising LLC is a subsidiary of ONYX Group Ventures Inc.

ONYX Pilates studios may be owned by us or by independent franchisees. Each studio, whoever owns it, uses member information only to operate that studio, under our instructions and this policy.

Our affiliate ONYX Technologies LLC provides Gridiron, the platform that manages member accounts, communication preferences and studio operations for the ONYX Pilates system. ONYX Technologies LLC processes personal information only on our behalf and under a written agreement.

Information We Collect

1. Information You Give Us

• Contact details: name, email address, phone number and mailing address.
• Account details: login information, home studio, bookings, attendance, memberships and purchase history.
• Payment details: billing information. Card numbers are entered directly into our payment processor and are not stored on our servers.
• Agreements: your acceptance of our Terms, with the date, time and IP address it was given.
• Communication preferences: your email and text message opt-ins and opt-outs, with the date, time, IP address and page where each was given.
• Health information you choose to provide, such as medical documentation submitted to request a medical freeze, or health notes on your studio waiver.
• Messages: texts, emails and other communications you send us or a studio.

2. Franchise and Job Applicants

• Franchise inquiries: name, contact details, state and market of interest, and financial qualifications such as liquid capital available.
• Job applications: name, contact details, work history and anything else you include in your application.

3. Information Collected Automatically

• Device and usage data: IP address, browser type, device type, operating system, pages visited and time spent on our site.
• Advertising and campaign data: the advertisement or link that brought you to our site, including campaign tags and click identifiers from Google and Meta.
• Cookie data, as described under Cookies and Tracking Technologies below.

How We Use Your Information

• To create and manage your account, bookings and memberships.
• To process payments, billing and refunds.
• To send service messages, such as booking confirmations, class reminders, waitlist updates and billing notices.
• To send marketing by email or text, only where you have opted in.
• To respond to your questions and provide member support.
• To evaluate medical freeze requests, using health information for that purpose only.
• To review franchise inquiries and job applications.
• To measure our advertising and understand how our website is used.
• To operate, secure and improve our website, apps and studios.
• To comply with legal obligations and enforce our Terms.

SMS Text Messaging

ONYX Pilates sends text messages only to people who have opted in. You can opt in by checking the text message consent box when you sign up, book or check out, or by texting a keyword we publish to an ONYX Pilates number. Consent to receive texts is never a condition of purchase.

When you opt in, we collect your mobile number, the date and time of your consent, your IP address, and the page or keyword you used. We keep this record as proof of your consent.

Depending on what you opt into, we may text you about bookings, class reminders, waitlists, billing and account notices, and, only if you separately opt in, offers and promotions. Staff and instructors who join our team app may also receive shift and schedule messages.

Message frequency varies. Message and data rates may apply. Reply STOP to any message to opt out, and you will receive one final confirmation. Reply HELP for help, or email hello@onyxpilates.com. Carriers are not liable for delayed or undelivered messages. You must be 18 or older to opt in.

Your opt-in information is used only to send you the messages you agreed to receive.

Mobile Information Sharing

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Texts are sent by the ONYX Pilates studio you opted in with, as part of the ONYX Pilates text program. We do not give your mobile number or consent to any other studio, franchisee, affiliate or third party for their own marketing. Our messaging providers process your number only to deliver our messages.

Cookies and Tracking Technologies

When you first visit our website, we ask whether you accept analytics and advertising cookies. If you decline, or do not choose, none of them load. You can change your choice at any time using "Cookie settings" at the bottom of every page.

If you accept, we use:

• Google Analytics, to understand how our website is used.
• Google Ads and the Meta Pixel, to measure our advertising and show ONYX Pilates ads to people who have visited our site.
• HubSpot, to connect website visits to franchise inquiries.

These providers may collect device and usage data and combine it with information they already hold about you. Their use of that data is governed by their own privacy policies.

Our website also uses a small amount of storage that is strictly necessary for it to work, such as remembering your cookie choice and your progress through checkout.

How We Share Your Information

We do not sell your personal information for money. We share it only as follows:

• Studios: with the ONYX Pilates studio you book, attend or join, including franchisee-owned studios, so it can provide your classes and membership.
• Affiliates: with ONYX Technologies LLC, which operates the Gridiron platform for us, and with ONYX Group Ventures Inc. for administration of the ONYX Pilates system. Affiliates may not use your information for their own marketing.
• Service providers: with vendors who help us operate, under contract. These include booking and payment (Glofox), text and email delivery (GoHighLevel, Twilio), customer relationship management (HubSpot), website hosting and analytics.
• Advertising partners: Google and Meta, through cookies, only if you accept them.
• Legal compliance: when required by law, or to protect the rights, safety and property of ONYX, our members or others.
• Business transfers: if a studio, ONYX Franchising LLC or its assets are sold or merged, personal information may transfer to the new owner under this policy.

Some state laws treat advertising cookies as "selling" or "sharing" personal information. You can opt out at any time by declining cookies through "Cookie settings" at the bottom of every page.

Data Security and Handling

We use administrative, technical and physical safeguards to protect personal information. These include encryption in transit, access limited to staff and studio owners who need it, and written contracts with our service providers. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

If a breach affects your personal information, we will notify you as required by law.

We keep personal information only as long as needed for the purposes in this policy:

• Account, membership and purchase records: while your account is active, then 7 years for tax and accounting.
• Text and email consent records: 5 years after your last opt-in or opt-out.
• Marketing contact details: until you opt out or ask us to delete them.
• Medical freeze documentation: until the freeze is decided, then 1 year.
• Franchise inquiries: 3 years from your last contact with us.
• Job applications: as long as employment law requires.

Your Rights and Choices

Depending on where you live, you may have the right to:

• Access: request a copy of the personal information we hold about you.
• Correction: ask us to correct inaccurate information.
• Deletion: ask us to delete your information, subject to legal and operational requirements.
• Portability: receive your information in a portable format.
• Opt out of marketing: use the unsubscribe link in any email, or reply STOP to any text.
• Opt out of targeted advertising: decline cookies through "Cookie settings" at the bottom of every page.

To make a request, email privacy@onyxpilates.com. This applies to every ONYX Pilates studio, including franchisee-owned studios. We will verify your identity before acting on a request, usually by confirming details already on your account. You may use an authorized agent, who must provide proof of authorization.

We respond within 45 days. If we deny your request, you may appeal by replying to our decision. We will respond to an appeal within 45 days. We will not discriminate against you for exercising these rights.

Third-Party Links

Our website may link to third-party websites. We are not responsible for their privacy practices and encourage you to review their privacy policies.

Children's Privacy

Our services are not intended for anyone under 16. Members aged 16 and 17 may train only with the written consent of a parent or legal guardian, and we use their information only to provide their membership. Our text message program is limited to people 18 and older.

We do not knowingly collect personal information from anyone under 16. If we learn that we have, we will delete it.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal, regulatory or operational reasons. We will post the updated policy here with a new date. If we make material changes, we will also notify you by email or a notice on our website.

Contact Us

For questions about this Privacy Policy or our handling of your personal information:

• ONYX Franchising LLC
• Email: privacy@onyxpilates.com
• Mail: 102 W Chicago Ave, Chicago, IL 60654