Invest in Your Future with the Most Inclusive Pilates Brand.
Franchise opportunities are launching soon.
Join our waitlist and be among the first to bring ONYX to your community.
$150K
LIQUID CAPTIAL REQUIREMENT
$500K +
NET WORTH REQUIREMENT
$284K -604K
ESTIMATED INVESTMENT RANGE
Our story
Inclusion is at the heart of the ONYX experience.
Since day one, we've heard it from countless members and visitors: ONYX feels different. This is a place where you feel seen, respected, and celebrated — not just as a client, but as community. As Black and gay founders, building inclusive, welcoming spaces isn't just a business decision. It's our purpose.
Protecting that experience was our guiding principle when we decided to franchise. For 18 months, we studied, strategized, and built a program unlike anything else in our industry. The traditional franchise model — driven by private equity, mass-market thinking, and multi-unit deals accessible only to the wealthy few — was never an option for us. ONYX was built to break those barriers, not replicate them.
We're building something radically different: a system designed around community. One studio, one entrepreneur, one city at a time.
Our ideal franchise partners are full-time, single-unit owners — people who are in their communities. Coaching classes. Painting walls. Building local partnerships. Knowing every member by name. Just like us. Because that presence, that passion — that's the ONYX magic. And it cannot be franchised away.
Let's build something great.
Liz, Christian & Jonathan
Our target markets
ONYX thrives in dense, walkable urban markets — think coffee-shop-to-studio commutes. Don't see your community on the list, we will still love to talk.
Own the Original.
In a crowded market, don't just open another studio — open the one that started it all. ONYX pioneered heated reformer pilates, and our original ONYX Method is what every imitator is chasing. When you franchise with us, you're not buying into a trend. You're claiming the legacy. Our proven heated method, our community-first culture, and our bold brand will set you apart in any market you enter.
Next-Generation Studio Design
Our innovative stadium-style studio is built to maximize energy, visibility, and connection — creating an immersive group experience unlike anything else in Pilates. Powered by our patent-pending reformer, ONYX delivers cutting-edge performance, seamless class flow, and a premium aesthetic that sets your studio apart in any market.
A High-Growth Investment Opportunity
Pilates is the fastest-growing segment in fitness — and ONYX is built to lead it. Our recurring monthly membership model drives predictable, scalable revenue, while our heated, science-backed method keeps members progressing and engaged — preventing plateaus and increasing retention. Our unique outdoor activations keeps your members engagged longer.
Do Work That Moves People
At ONYX, inclusivity isn’t a buzzword — it’s a measurable commitment. From who we hire to who we serve, our studios are intentionally designed to create access, representation, and real community impact. Our studios are spaces where people feel seen, supported, and empowered.
Purpose-driven. Community-focused. Impact you can measure.
Support Every Step of the Way
ONYX is founder-led and founder-funded — built by operators who have walked the walk. We’re not a boardroom concept assembled by private equity or handpicked executives. We’re business owners who have opened studios, built teams, navigated challenges, and scaled with intention.
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Rooted in technology and real operational experience, we provide hands-on support at every stage of your franchise journey — from site selection to grand opening and beyond. Because we’ve done it ourselves, we understand what it takes. And we’re committed to standing beside you every step of the way.
This information is not intended as an offer to sell, or the solicitation of an offer to buy, a franchise. It is for information purposes only. An offer is made only by a Franchise Disclosure Document (FDD) in those jurisdictions that require it. Currently, the following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, we will not offer you a franchise unless and until we have complied with applicable pre-sale registration and disclosure requirements in your jurisdiction. The information contained in this website is not inconsistent with our FDD. This advertisement is not an offering. An offering can only be made by a prospectus filed first with the appropriate state regulatory agencies. Such filing does not constitute approval by those states.