Our next chapter: Introducing ONYX Franchising

The wait is over.

Six years ago, we started ONYX with a single, unwavering vision: to build a fitness brand rooted in real connection, genuine inclusion, and the kind of community that changes lives. And you? You have been here with us through every single step. The early mornings, the growing pains, the breakthroughs — you had a front-row seat, and we would not have had it any other way. From the bottom of our hearts, thank you.

Your voice shaped everything. Time and again, you told us that ONYX feels different. That this is a place where you feel seen, respected, and celebrated — not just as a client, but a community. As black and gay founders, building inclusive, welcoming spaces is not just a business decision for us; it is our purpose. Hearing that you feel that magic in every class, every interaction, every moment in our studios fills us with the deepest gratitude. You made this brand what it is.

That is exactly why, as we dreamed about what comes next, we knew we had to bring you along first.

Today, we are THRILLED to announce the next chapter of ONYX — Franchising. This is the opportunity we have been building toward, and we believe it is going to change the fitness industry forever.

We did not take this lightly. For 18 months, we studied, strategized, and developed a program unlike anything else in our industry. The traditional franchising model — driven by private equity, mass-market thinking, and multi-unit deals accessible only to the wealthy few — was never an option for us. ONYX was built to break those barriers, not replicate them. We are building something radically different: a system designed around community, one studio, one entrepreneur, one city at a time.

Here is what makes us truly excited: our Franchise partners will be full-time, single-unit owners — people who are IN their communities, coaching classes, painting walls, building local partnerships, and knowing every member by name. Just like us. Because that presence, that passion — that is the ONYX magic, and it cannot be franchised away.

Over the last 18 months, we have documented every win, every lesson, and every breakthrough into a playbook built specifically for you — to bring the ONYX experience to your city. Because for us, this has never been about volume. It has always been about connection.

That is why we are giving YOU — our incredible ONYX community — exclusive early access to our waitlist. Whether you are a community advocate, an inspiring entrepreneur, or someone with a real passion for people and fitness, we want you to be part of this. Click the link below to learn more and secure your spot.

This is our next chapter — and we cannot imagine writing it without you. Together, we are going to build something worth belonging to.

Let’s build something real.

With so much gratitude and excitement,

Liz, Christian, Jonathan